Bedurulanka Movie Review: Karthikeya's Movie Uniquely Blends Entertainment With Apocalyptic Themes
Bedurulanka A 2012 Telugu film, starring young talents Karthikeya Gummakonda and Neha Shetty as the lead pair, created quite a buzz among the audience. Produced by Benny and directed by debutant Clocks, the movie garnered attention through its teasers, trailers, songs, and promotional dialogues, which were met with an enthusiastic response. Released on August 25th, the film's narrative was centered around the concept of "Yugantham Kabotundane" (Until the end of Time).
In terms of pre-release business, "Bedurulanka" witnessed remarkable success in Nizam and Andhra regions. It raked in Rs 85 lakh in Nizam, Rs 65 lakh in the Seeded region, and Rs 1.75 crore in Andhra. These figures translated to a total of around 3.25 crore rupees from Telugu states. The movie also fetched 85 lakh rupees from Karnataka, other states, and overseas, contributing to a worldwide pre-release business of 4.10 crore rupees. The break-even target for the film was set at 4.50 crores.
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As for its release, "Bedurulanka" hit 95 screens in Nizam, 40 screens in the Seeded region, and 130 screens in Andhra. The film had a substantial release, totaling 270 screens across Andhra Pradesh and Telangana. Additionally, it premiered on 250 screens in Karnataka, other states, and overseas, accumulating more than 500 screens worldwide. The movie's occupancy details on the first day showcased 25 percent for the morning show, 35 percent for the afternoon show, 40 percent for the first show, and 40 percent for the second show. Specific cities such as Hyderabad, Guntur, Kakinada, and Karimnagar recorded varying occupancy rates.
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In summary, "Bedurulanka" garnered anticipation due to the star power of Karthikeya and Neha Shetty, supported by an intriguing promotional campaign. While its pre-release business was promising, the movie had to reach a break-even point of 4.50 crores. With a widespread release in over 500 screens globally, the film showcased diverse occupancy rates across different cities.
In conclusion, "Bedurulanka" had the ingredients for success—a popular cast, effective promotion, and substantial pre-release business. However, the final verdict on its box office performance and audience reception awaited the passage of time.
